THE POWER OF 6

One of our partners, Timeleft, was struggling with the perception that their platform was simply another dating app — just focused on traditional friendship.

They wanted to break away from that perception, so we focused on creating value around togetherness. We believed that meaningful connections become stronger when people unite around a shared purpose. That idea led us to create an app designed to bring people together in a completely different way.

We introduced an experience where users had to join forces as a group to unlock something greater: exclusive discounts, VIP access, concerts, restaurants, Broadway shows, and social experiences. The more connected the group became, the more value they unlocked.

This initiative created a deeper bond than simply making plans with friends. It opened the door to a world of possibilities — all through the power of being together.

Results: A 70% increase in traffic and new memberships within the first three months.