B2B
B2B isn't boring. You're just doing it wrong.
Reports
GEP_Creative Brief Application
For busy executives, simplifying a complex business challenge and translating it into clear creative direction isn’t always easy. GEP Briefly was created to cut through the clutter, identify what matters most, and transform complex information into a clear, focused brief—giving creative teams a stronger starting point for great work.
Internal System Implementation
Case Study
By analyzing campaign performance through Google Analytics, HubSpot, and engagement data, we uncovered a critical gap in the buyer journey: our outbound efforts across paid media, LinkedIn, display, and email were successfully generating awareness and traffic, but prospects were dropping off before converting. To close the gap, we built a stronger inbound experience using targeted landing pages, thought-leadership content, case studies, retargeting, and lead-nurture emails—creating a connected journey that turned initial interest into consideration, built confidence, and ultimately moved more prospects toward a decision.
By closing the gap between outbound and inbound, we increased qualified conversions, improved customer acquisition, and created a more efficient path from initial engagement to sales-ready opportunity.
Impact of the New Inbound Journey
2.3× Higher Conversion
A connected inbound journey helped transform outbound engagement into qualified opportunities.
At a three-day Digiday Media conference, we created a real-time content engine designed to capitalize on the event's most talked-about topics. Each day, we identified the conversations generating the most buzz, developed strategic interview questions, and secured responses from some of the industry's leading experts.
Client: PARSE.LY
Event Videos
The challenge was speed. From concept to final edit, every piece of content was produced and distributed within 24 hours, giving attendees fresh, relevant insights while the conversations were still unfolding. The result was a highly engaging content series that positioned the brand at the center of the industry's most important discussions.