Advertising
“Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.”
Leo Burnett
TV
Outdoor
The artwork
The placement
Experiential
The History Channel
To promote a four-part documentary series for Discovery Channel, we placed custom artwork on meat delivery trucks and near iconic Mafia hangouts associated with the 1980s and 1990s, bringing the campaign directly into locations tied to the story.
Jet Blue
In a city like New York, where millions of people dream of their next escape every day, we gave commuters a glimpse of what that journey could feel like. By selecting a destination on the integrated touchscreen, the airplane windows transformed into immersive digital displays, revealing the breathtaking approach to the city of their choice—as if they were about to land.
Centennial Telecommunications
In a country rooted in the Catholic religion, world events always find their way into prayer and connect people with a higher power or simply with those who are far away. To do that, using a familiar medium from the streets of the Dominican Republic, we developed a campaign to connect people with those who are close to their hearts but far from home. Using Y2K as an anchor, we took it to the streets to remind consumers of how uncertainty puts life into perspective.
As a bonus, multiple media channels across the island took notice and celebrated the creative approach. As for our client, Centennial, this campaign increased long-distance calls by 47% one month after launch.
